Thunderclap was a platform that let individuals and companies rally people together to spread a message. The site used a model similar to

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

sites such as

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

, in that if the campaign did not meet its desired number of supporters in the given time frame, the organizer receives none of the donations. To each campaign there was assigned a url with a short version of Thunderclap domain name
thndr.me
o
thndr.it
and a unique random 6 alphanumeric path. This was referred to as "crowdspeaking", as Thunderclap and its rival site Daycause use the same terminology. Backers are required to copy the original message in tweets or social media posts. In August 2018, Facebook revoked Thunderclap's ability to post onto Facebook, making Thunderclap unsustainable to operate. Thunderclap announced that it would be shutting down in September 2018, along with Daycause. The closure came after Facebook changed its terms of service, blocking external apps from posting content.

Overview

Thunderclap was owned by De-De, a New York City-based product development studio, which was backed by Australian advertising executive David Droga. Site founder David Cascino said that the idea for the site came to him when he saw how an Occupy Wall Street protester's speech was amplified by the crowd repeating the speech verbatim. Campaigns included activism, fundraising, films, creative projects, and product launches. Thunderclap campaigns had been run by the White House, Major League Baseball, '' People magazine'',

Levi's Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to o ...

Durex Durex is a brand of condoms and personal lubricants owned by the British company Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured bet ...

, Toms Shoes, Sony Pictures, the Discovery Channel, Mozilla, BBC, and United Nations.

References

Companies based in New York City {{website-stub